Business and Economics

Campari Acquires Canadian Whiskey Manufacturing Company

Campari, an Italian company known worldwide for its aperitif, has announced its intention to acquire Forty Creek Distillery Ltd, the Canadian leader in the production of whiskey.

This deal will surely provide Campari with entry into the foreign market, as well as significantly expand its product range. According to experts, the Italian company will have to shell out as much as 120 million euros, despite the fact that Campari is currently experiencing some financial difficulties.

Campari Executive Director Bob Kunze-Concewist said in an official statement: “The acquisition of FCD will allow us to build special capabilities in the markets of North America, strengthen our position in Canada, and accelerate our development in the US market.” Meanwhile, the founder Forty Creek Distillery John Hall noted:

“My dream of giving our customers around the world whiskey has finally come true.”

The Italian company also noted that the purchase price of FCD, whose main products are vodka, brandy, rum and liquors, as well as Forty Creek Whiskey, exceeded the initial estimates by 14.5 times. By the end of March 2013, the Canadian company had earned $ 34.2 million, and its profit by the end of this fiscal year is likely to increase by 15.6 percent to 39.5 million. Campari officials also revealed that the transaction price includes a distillery, production equipment, as well as a company center in Canada.

  • We recommend reading: what to drink Campari

Campari Foundation History

Campari was founded in 1860 by representatives of the Campari family, who directly had a hand in the invention of the famous bitter, as well as a number of other alcoholic and non-alcoholic drinks. Later, the Italian company managed to acquire several more brands, such as Cinsano, Aperol, Wild Turkey, Carolans and others. Campari today is a completely successful beverage producer that is popular not only in Europe but also in Russia. So, for example, over the past year, company sales in the Russian Federation increased by more than 36 percent compared to 2012.

Thus, Campari's total revenue in 2013 amounted to 1.5 billion euros, while organic growth reached 1.7 percent.

The most popular product of the Italian company is, of course, the bitter of the same name, which was invented in the first year of Campari's existence. One of the owners of the company, Gaspar Campari (Gaspar Campari) liked to experiment, mixing different types of alcohol. It was he who managed to create this bright scarlet citrus-herbal tincture with a bitter aftertaste, which today is often a component of many cocktails.

In fact, the manufacturer of this amazing drink designates bitter as an aperitif, which must be consumed before meals to increase appetite and improve digestion, however, many bartenders and experts say that Campari can be attributed to vermouth.

The exact recipe for bitter is kept in strict confidence by the manufacturer, however, it is known that the composition of the liquor includes more than 20 types of herbs, fruits and spices, and the bitter taste provides a special sort of orange.

Watch the video: High Spirits: Campari Is Buying Grand Marnier (November 2024).

Popular Posts

Category Business and Economics, Next Article

Italian Riviera or Pearls of the Ligurian coast. Part II
Regions of Italy

Italian Riviera or Pearls of the Ligurian coast. Part II

In the first part of the post, Blogoitaliano spoke about the most interesting places in the West of the Ligurian Riviera. Today, along the Riviera di Levante, we will go east, where there are several more resorts worthy of special attention. 40 km from Genoa is the resort town of Rapallo, the mention of which dates back to the X century.
Read More
Catania Airport and how to get to the city
Regions of Italy

Catania Airport and how to get to the city

Throughout its history, the Sicilian city of Catania has experienced many wars and natural disasters due to the proximity of Mount Etna. However, the places here are fertile, the climate is mild, the atmosphere is colorful. And the best view of the volcano, according to tourists, opens during take-off and landing of aircraft. Perhaps that is why Catania Fontanarossa Airport is the fifth in Italy in annual passenger traffic.
Read More
Sorrento city in Italy: attractions, tours, leisure
Regions of Italy

Sorrento city in Italy: attractions, tours, leisure

Sorrento is a picturesque resort town on the Amalfi coast of Italy. Today Blogoitaliano will tell you how to organize your holiday in Sorrento: what Sorrento attractions to see, which beaches are best to relax on and what local cuisine is worth a try. Sorrento's distinctive dignity is its natural wealth: the blue sea is adjacent to high mountains, unfading valleys harmonize with citrus groves.
Read More
Turin Airport and how to get to the city
Regions of Italy

Turin Airport and how to get to the city

If Milan is the capital of shopping, then Turin is the center of skiing. It is in this city that all winter resort routes begin. However, in Turin itself there is something to see: numerous palaces and museums await visitors in any season, shops, restaurants and clubs are not much inferior to Milan's.
Read More