Business and Economics

Children come up with a name for the main mascot of the Expo 2015 exhibition in Milan

The competition was attended by children from all over Italy. Soon, the names of the remaining ten characters-mascots of the Milan Expo will be announced.

The contest, launched in December last year by the organizers, has ended Expo 2015 Milan. All Italian children were tasked with coming up with names for the characters (vegetables and fruits) that make up the face of the main mascot of the 2015 world exhibition. Giuseppe Sala, Executive Director of Expo 2015, announced the end of the competition on Friday evening, during a presentation on the International Tourism Exchange.

Garlic

The competition was won by 34 children, who, according to Sala, "are representatives of all corners of Italy, from Trieste to Agrigento." Character names will be announced after all the necessary control procedures have been completed. To date, Sala has presented only the name “Garlic”, which is the “nose” of the main mascot of the exhibition: he will be called “Gualò”. (Guagliò. In Italian, aglio is garlic, and guaglione is a boy, a boy. Thus, a kind of pun is obtained).

Eleven characters

The mascot of Expo 2015 was developed by Disney-Italy, which won a large-scale competition, and consists of eleven characters that make up the "Fruit Family". It is with their help that the main theme of the exhibition will be revealed: "Feed the Planet. Energy for Life". In addition to garlic, the mascot developers presented to the public: banana, watermelon, pomegranate, apple, mango, orange, pear, figs, radish and blue corn. Growing in different parts of the world, from China to Brazil and Ancient Egypt, these fruits and vegetables will gather on one table. In addition, together they will unite in the image of the main mascot of the exhibition, to which the children also came up with a name.

Merchandising

The estimated turnover from the sale of various souvenirs is expected from 100 to 150 million euros, of which only 5% will go Expo.

The possibilities of using the mascot are huge: from clothing to school supplies and stationery, as well as various mugs, toys and any food-related products. Moreover, 11 characters are simply asking for a full-fledged cartoon with their participation. Sale of souvenirs will begin on Christmas 2014 and will continue throughout the entire period of Expo 2015.

Watch the video: DISCOVER #EXPO2015. A FAMILY EVENT (November 2024).

Popular Posts

Category Business and Economics, Next Article

Augustus Bridge
Germany

Augustus Bridge

Augustus Bridge is captured in a painting by Italian artist Bernardo Bellotto. Looking at it, you can compare how the city has changed over three centuries. Augustus Bridge (Augustusbrücke), photo webjoy Augustus Bridge (Augustusbrücke) in Dresden was built in the 13th century. In the years 1727-1731, by order of Elector Augustus the Strong, it was renewed.
Read More
Berlin City Palace
Germany

Berlin City Palace

The Berlin City Palace was the main winter residence of the Electors and Margraves of Brandenburg, and then the kings of Prussia and the emperors of Germany. It is located on the Spreeinsel Island on the Spree River in the very center of Berlin. Berlin City Palace (Berliner Stadtschloß) The Berlin City Palace (Berliner Stadtschloß) was the main winter residence of the Electors and Margraves of Brandenburg, and then the kings of Prussia and the emperors of Germany.
Read More
Humboldt University of Berlin
Germany

Humboldt University of Berlin

University of Berlin Humboldt is a magnificent building decorating the famous Unter den Linden. In front of the facade are monuments to the founder of the university, Wilhelm Humboldt and his brother, geographer, biologist and encyclopedist, Alexander Humboldt. University of Berlin Humboldt (Humboldt-Universität zu Berlin), photo Tinnic Humboldt University of Berlin (Humboldt-Universität zu Berlin, abbr.
Read More
Reichstag
Germany

Reichstag

At the word Reichstag, many probably have the memory of the film "Seventeen Moments of Spring", May 9, etc. But the Reichstag was not always associated with fascist Germany. View of the Reichstag from the west, hbkost photo The history of the construction of the Reichstag The Reichstags building (Reichstagsgebäude) begins its history from the time of the "iron chancellor" Otto von Bismarck.
Read More